Born & raised in Amsterdam, The Netherlands.

Eric van Beek started in hospitality at the age of 25. Starting relatively late, Eric was able to grow and gain success quickly in the international bar and cocktail world. Winning Bacardi Legacy Global Winner in 2018, and being rewarded in 2018, 2019 for running the most creative cocktail program in the Netherlands.

In late 2019 Eric moved to Mexico City where he opened a bar named Brujas where he and her team were nominated by Tales of the Cocktail for Best New Internal Cocktail Bar opening. After several waves of COVID-19 Eric decided to partner up with Marcos Di Battista and Rodrigo Urraca in a new project. Together they opened Handshake Bar in April of 2021, which arguably runs the most innovative cocktail program in Mexico and is currently ranked 11 in the World's 50 Best Bars.