The Rise of Rum: Navigating the Shifting Spirits Landscape
02 April 2023
Rum's rich history dates back to the 17th century, and its popularity has steadily increased. In recent years, the rum industry has experienced significant growth and has become one of the fastest-growing sectors in the beverage industry. This growth can be attributed to several factors, including the rising popularity of rum-based cocktails, the increased availability of high-quality rum, and the growing interest in artisanal and craft spirits. In this presentation, we will explore the reasons behind the growth of the rum industry and examine what the future holds for this versatile drink. Additionally, we will examine the impact of sustainability and social responsibility in the rum industry.