“Culture does not make people. People make culture.”

So, what is it about the Japanese people and their culture that have inspired bartenders around the World over the past 20 years?

Perhaps you use sexy Japanese bartools for their precision and quality or maybe you utilise fancy Japanese bartending techniques from the hardshake to ice diamonds, but have you ever considered the why and the thought process behind them.

You may have heard of ‘Omotenashi’, the Nippon mindset of hospitality but in this talk, half-Japanese Kenji Jesse & Paul Sfirlea will deliver insights into the cultural philosophies and virtues to help you explore the Way of the Japanese and their applications as a bartender.

By the end of the talk, you may find yourself contemplating your Ikigai 生き甲斐 (your reason for being), practising Kaizen 改善 (the process of continuous improvement) and approaching bartending with an attitude of Shoshin 初心 (beginner’s mind).

Brought to you by Diageo Bar Academy, designed to keep you informed, inspired & connected.